You can polish a turd….but why the heck would you want to?
Instagram changed its logo on Wednesday and the Internet was not entirely pleased. To put it bluntly: It freaked out. Lets look at this “horrible” design…..
The popular app ditched its old-timey camera icon (the one that actually looked like a camera) and replaced it with a square symbol that evoked a camera, rendered in the vivid bright annoying colours and simple lines of the “flat design” aesthetic. It was sleek, minimalist and, according to many designers…… kind of basic.
The company said simplicity was the goal. In a blog post, it said the new logo reflected the app’s explosive growth in popularity over the past five years from a photo-sharing service to “a global community of interests” whose users share more than 80 million photos and videos each day.
“The simpler design puts more focus on your photos and videos without changing how you navigate the app,” the company said. “Our updated look reflects how vibrant and diverse your storytelling has become.”
As a designer, going simple for most things are good…toning things down, bringing them back to their roots….but this logo, going from it was to what it is now?….WHAT HAPPENED?…..YUCK!….
