Work History

CREATIVE DIRECTOR/OPERATIONS MANAGER

Protocol Sports Marketing/Octapixx Worldwide/Boxcaster

April 2017 – PRESENT | Toronto, Canada

  • Conceptualize new marketing strategies to build awareness and increase distribution with new channels websites, ecommerce and retail
  • Foster an open, collaborative, and inclusive environment for the design team.
  • Involved in vetting, hiring, and training new members of the design team.
  • Manages a design team, giving constructive feedback and leading the evaluations of their work on an ongoing basis.
  • Provides design leadership, coaching, and mentoring across several project teams.
  • Working hands-on to create beautifully executed marketing and brand materials
  • Manage the marketing and promotion of new trade brand design for distributors
  • Manage vendor relations with PR, media buy, direct marketing, advertising, trade shows, digital marketing and trade shows
  • Oversees company operations to insure production efficiency, quality, service, and cost-effective management of resources
  • Manages the day-to-day tactical and long-term strategic activities within the business’ ability to keep team members working within established deadlines
  • Produce and designed TV show Boxing World Weekly
  • Designs and generates weekly and monthly email campaigns that increase website visits by 19% enhancing the company’s profit line by 40%
  • Independently organize the day-to-day tactical long-term strategic activities with the ability to keep team members working within established deadlines
  • Skillfully develops marketing strategies by examining YouTube objectives; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using social media
  • Strategically design promotional material increasing production sales by 40%
  • Pitch Facebook, Twitter and Instagram posts for social media promotion
  • Create show templates for graphic designers using After Effects
  • Executively plan, develop and manage company websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
  • Coaches and mentors staff members by offering constructive feedback and taking interest in their long-term career growth
  • Conceptualizes event poster displays, and digital mock-up of art pieces before successful execution
  • Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch
  • Knowledge of printing procedures, photography, illustration and verbal and written communication
Skills Demonstrated
  • Team building
  • Graphic Design
  • Photography Editing – Masking
  • Video Editing – Special Effects
  • Promotional Design
  • Advertising
  • Team Feedback and criticism
  • Social Media
  • Training Staff members
  • Hiring Staff members
  • Project Management
  • Marketing Research
  • Building Client Relationships
  • Coaching Staff members
  • Promotion management
  • Team Building
  • Developing Creative Standards
  • Layout Skills
  • Handles Rejection and constructive criticism
  • Co-ordinate with outside designers

MARKETING ADMINISTRATOR/WEB DEVELOPER

Protocol Sports Marketing/Octapixx Worldwide

Feburary 2016 – March 2017 | Toronto, Canada

  • Manage, develop, remodel and maintain online branding and identity campaigns leading to over 35% growth in web traffic and brand awareness
  • Designs and generates weekly and monthly email campaigns utilizing campaigner that increase website visits by 19% enhancing the company’s profit line by 40%
  • Skillfully develops marketing strategies by examining external elements; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using campaigner
  • Coordinate marketing for markets; Digital, print and campaigns increasing client brand awareness
  • Strategically design promotional material increasing production sales by 35%
  • Create GFX templates for tv show – Boxing World Weekly
  • Executively plan, develop and manage websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
  • Knowledge of printing procedures, photography, illustration and verbal and written communication
Skills Demonstrated
  • Web Design
  • Graphic Design
  • Video Editing – Special Effects
  • Template Creation
  • Advertising – Facebook, Twitter, Instagram
  • Project Management
  • Developing Creative Standards
  • Co-ordinate with outside printers
  • Promotion management
  • Multiple projects and deadlines

SENIOR GRAPHIC DESIGNER

Liquid Design Studio

May 2010 – PRESENT | Toronto, Canada

  •  Manage, develop, remodel and maintain online branding and identity campaigns leading to over 85% growth in web traffic and brand awareness
  • Designs and generates weekly and monthly email campaigns that increase website visits by 19% enhancing the company’s profit line by 25%
  • Independently organize the day-to-day tactical long-term strategic activities with the ability to keep team members working within established deadlines
  • Skillfully develops marketing strategies by examining client objectives; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using social media
  • Coordinate entire marketing campaigns; Digital, print and social media campaigns increasing client business by 30%: Facebook, Instagram, and Twitter
  • Strategically design promotional material increasing production sales by 15%
  • Pitch Facebook, Twitter and Instagram posts for social media promotion
  • Advanced photographer, videographer and digital editor using After Effects
  • Executively plan, develop and manage websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
  • Oversees company operations to insure production efficiency, quality, service, and cost-effective management of resources
  • Manages the day-to-day tactical and long-term strategic activities within the business’ ability to keep team members working within established deadlines
  • Coaches and mentors staff members by offering constructive feedback and taking interest in their long-term career growth
  • Creates online work breakdown structures that detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars with details to-do list for each member of the team. Increasing efficiency for team and communication with my clients
  • Demonstrates a high level of proficiency in design, web and multimedia software and applications, such as Adobe Creative Cloud
  • Conceptualizes store displays, and digital mock-up of art pieces before successful execution
  • Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch
  • Knowledge of printing procedures, photography, illustration and verbal and written communication
Skills Demonstrated
  • Web Design
  • Graphic Design
  • Computer game design
  • Photography Editing – Masking
  • Video Editing – Special Effects
  • Promotional Design
  • Advertising
  • Animation
  • Social Media
  • Project Management
  • Marketing Research
  • Building Client Relationships
  • Coaching
  • Team Building
  • Developing Creative Standards
  • Layout Skills
  • Handles Rejection and constructive criticism
  • Co-ordinate with outside designers
  • Promotion management

GRAPHIC/WEB/MULTI-MEDIA DESIGNER

Liquid Design Studio

April 2007 – May 2010 | Toronto, Canada

  • Independently gathers client information and materials; Interprets the client’s business needs and develops a concept to suit their purposes
  • Designs, creates and manages websites, using programs like WordPress, Magento, Dreamweaver, PHP, JavaScript, Photoshop, Flash and Illustrator
  • Working with a wide range of media, including photography, videography
  • Develops and designs new creative layouts and themes for design programs such as Illustrator, Photoshop, 3DS Max, Dreamweaver, Flash, WordPress, Acrobat, Microsoft Word, Powerpoint, Excel, and After Effects
  • Finalizes projects by coordinating with agencies, art services and printers
  • Generates work breakdown structures; Detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars
Skills Demonstrated
  • Multiple projects and deadlines
  • Web content planning
  • Online CRM management
  • Project breakdowns
  • Wire framing
  • Planning expense budget

LISTING SERVICE REPRESENTATIVE 

Yellow Pages / Pages Jaunes 

February 2013 – January 2014 | Toronto, Canada

  • Accurately generated and maintained client listing records by entering, checking and analysing data received from service providers.
  • Compiled new training material and organize training guides
  • Created Social Committee on department for 58 employees which then promoted me to helping to organize creative events for the entire building of over 500 employees.
  • Analysed, investigated, verify and adjusted billing and advertising charges, issue credits, handled back billing or split billing whenever necessary, updated credit information
  • Ensured customer changes in listing records were accurately applied to advertising, commission and billing information
  • Contacted stakeholder to resolve discrepancies – internal & external
  • Responsible for meeting prescribed performance measurements
  • Adhere to White Page Rules & Regulations
  • Investigated discrepancies pertaining to new ads to prevent duplicate listings and establish the customer’s file in the direct access system
  • Issued queries to or receive queries from various departments and Telcos with regard to business requests, contracts, and billing
  • Coordinated with the internal departments to find solutions and resolve matters
  • Provided weekly email updates for members of team
  • Provided managers with daily/weekly/monthly progress reports
Skills Demonstrated
  • Team Building
  • Client Relations
  • Training Manual Design
  • Data input
  • Graphic Design
  • Group Organization
  • Activity Planning
  • Event Co-ordination
  • Event Design
  • Time Management
  • Microsoft Office
  • Microsoft Excel

BUSINESS SERVICES CONSULTANT

Yellow Pages / Pages Jaunes 

July 2009 – September 2009 | Toronto, Canada

• Maintained and ensured accuracy of customer records by updating directly into the IMSP system
• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines
• Processed all service orders issued by Independent telephone companies and local service providers
• Prioritized and updated all billing information as required in IMSP system and CBSS, utilizing multiple applications to verify and update customer billing and commission profile
• Dealt with the customers via emails, over the phone; Listen to the customer queries patiently and solved it
• Looked after the customer accounts and update their transaction status
• Coordinated with the internal department to find solutions and resolve matters
• Maintained a follow up on the customer, whose query you had solved
• Trained and closely monitored and mentored new employees

Skills Demonstrated
  • Project/team management
  • Training Manual Development
  • Lead Team by Example
  • Activity Planning
  • Event Co-ordination
  • Event Design
  • Time Management

BUSINESS SERVICE REPRESENTATIVE 

Yellow Pages / Pages Jaunes 

April 2008 – September 2009 | Toronto, Canada

• Processed all service orders issued by independent telephone companies and local service providers
• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines
• Trained new summer students/employees on team
• Wrote detailed work reports on employees/trainees and presented them to upper management
• Organized and was in charge a social committee for members of floor ( 73 employees)
• Created training manuals and material for office members.
• Created monthly flyers to display accomplishments for the month
• Prioritized and updates all billing information as required in IMSP system and CBSS
• Processed commission transactions within the guidelines of the sales commission practice to align with all deadlines
• Utilized multiple applications to verify and update customer billing and commission profile
• Analysed customer information based on comparison of multiple systems to determine action to be taken
• Modified customer information by using multiple systems
• Worked in conjunction with Client Services department regarding adjustments to customer claims and settlements
• Advised sales consultants of action taken as a result of an investigation into a customer revenue generating account
• Provided daily Yellow Pages customer account support to Bell via intercompany telephone Help Line
• Interacted with Sales Admin resolving and actioning commission payments
• Directly notified sales consultants of listing changes to a revenue generating account
• Advised sales consultants of listing changes to revenue generating serviced accounts
• Investigated, updated and responded to finance department queries
• Communicated with Independent telephone companies and local service providers to advise them of listing discrepancies

Skills Demonstrated
  • Client Focus
  • Client Confidentiality
  • Knowledge with IT infrastructure
  • Workbook management
  • Event Creation
  • Project Management
  • Interview new Management
  • Presenting business proposals
  • Cold Calling
  • Strong computer aptitude
  • Excellent communications skills
  • Technical Support
  • High sense of professionalism

COMPUTER TECHNICIAN/PRODUCT REVIEW

Getronics

July 2007 – April 2008 | Toronto, Canada

• Acted as a computer technologist to manage all incoming RMA hardware devices from both clients and partners to provide professional hardware and software services
• Tested MP3 Players and wrote in depth detailed reviews – pros and cons
• Prepared and presented detailed breakdown reports on products tested to management
• Routinely reviewed the operations report and Technical Services Requests to stay informed of programs and technical need details
• Assisted the Technical Services Coordinator with regular inventory of all MP3 player equipment, cords, and accessories
• Performed other duties as assigned by the Technical Services coordinator or the Building Operations Manager

Skills Demonstrated
  • Technical Leadership
  • Computer Diagnostics
  • Computer/Device repair
  • Install hardware components
  • Review Devices
  • Presentations to management

WEB BANNER DIGITAL ARTIST

Organic

April 2007 – July 2007 | Toronto, Canada

• Specialized in animating Chrysler website banner ads
• Optimized website banners
• Created animated Flash based banner ads

Skills Demonstrated
  • Flash
  • Banner Design
  • Accomplish tasks quickly