RÉSUMÉ

Manager Digital Strategy & Senior Designer

The BFA Group

December 2021 – Present | Toronto, Canada

• Develop and implement digital marketing strategies and tactics
• Analyze and report on digital marketing performance metrics
• Manage and coordinate all digital marketing channels, including email, social media, and search engine marketing
• Stay up-to-date with digital marketing trends and best practices
• Collaborate with other teams to ensure consistency in brand messaging and customer experience across all digital channels
• Optimize website content and user experience to improve conversion rates
• Monitor and manage online reputation and brand presence
• Conduct market research and analyze customer insights to inform digital marketing strategies
• Manage digital marketing budget and allocate resources effectively
• Identify opportunities for growth and improvement in digital marketing efforts
• Develop and execute creative concepts for various design projects, including print and digital media
• Collaborate with other team members, including writers and marketers, to develop effective design solutions
• Manage multiple design projects simultaneously and prioritize workload
• Produce high-quality design assets, including graphics, layouts, and typography
• Ensure that design solutions are aligned with brand standards and guidelines
• Participate in design reviews and provide constructive feedback to other team members
• Stay up-to-date with design trends and best practices
• Use software programs, such as Adobe Creative Suite, to produce design assets
• Manage relationships with external vendors, such as printers and photographers
• Ensure that all design projects are completed on time and within budget.
• Install and configure digital signage media players at various locations
• Ensure that media players are compatible with digital signage displays and software
• Troubleshoot technical issues during installation and configuration
• Conduct tests to ensure that media players are functioning properly
• Collaborate with other teams to ensure that media players are installed in the appropriate locations
• Train other team members on how to use digital signage media players
• Maintain accurate records of media player installations and configurations
• Provide technical support to other team members who may need assistance with media players
• Stay up-to-date with digital signage hardware and software trends and best practices
• Make recommendations for improvements to media player installations and configurations.
• Manage and update digital signage content on a regular basis
• Work with digital signage software to create and edit content
• Monitor digital signage displays for technical issues and resolve them promptly
• Collaborate with other teams to ensure that digital signage content aligns with marketing and messaging goals
• Develop and implement a content schedule to ensure that digital signage is up-to-date and engaging
• Maintain accurate records of digital signage updates and changes
• Conduct regular audits of digital signage displays to ensure that they are functioning properly
• Provide training and support to other team members who may need to update digital signage content
• Stay up-to-date with digital signage trends and best practices
• Make recommendations for improvements to digital signage displays and content

CREATIVE DIRECTOR/OPERATIONS MANAGER

Protocol Sports Marketing/Octapixx Worldwide/Boxcaster

April 2017 – May 2021 | Toronto, Canada

• Conceptualize new marketing strategies to build awareness and increase distribution with new channels websites, ecommerce and retail
• Foster an open, collaborative, and inclusive environment for the design team.
• Involved in vetting, hiring, and training new members of the design team.
• Manages a design team, giving constructive feedback and leading the evaluations of their work on an ongoing basis.
• Provides design leadership, coaching, and mentoring across several project teams.
• Working hands-on to create beautifully executed marketing and brand materials
• Manage the marketing and promotion of new trade brand design for distributors
• Manage vendor relations with PR, media buy, direct marketing, advertising, trade shows, digital marketing and trade shows
• Oversees company operations to insure production efficiency, quality, service, and cost-effective management of resources
• Manages the day-to-day tactical and long-term strategic activities within the business’ ability to keep team members working within established deadlines
• Produce and designed TV show Boxing World Weekly
• Designs and generates weekly and monthly email campaigns that increase website visits by 19% enhancing the company’s profit line by 40%
• Independently organize the day-to-day tactical long-term strategic activities with the ability to keep team members working within established deadlines
• Skillfully develops marketing strategies by examining YouTube objectives; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using social media
• Strategically design promotional material increasing production sales by 40%
• Pitch Facebook, Twitter and Instagram posts for social media promotion
• Create show templates for graphic designers using After Effects
• Executively plan, develop and manage company websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
• Coaches and mentors staff members by offering constructive feedback and taking interest in their long-term career growth
• Conceptualizes event poster displays, and digital mock-up of art pieces before successful execution
• Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch
• Knowledge of printing procedures, photography, illustration and verbal and written communication

MARKETING ADMINISTRATOR/WEB DEVELOPER

Protocol Sports Marketing/Octapixx Worldwide

Feburary 2016 – March 2017 | Toronto, Canada

• Manage, develop, remodel and maintain online branding and identity campaigns leading to over 35% growth in web traffic and brand awareness
• Designs and generates weekly and monthly email campaigns utilizing campaigner that increase website visits by 19% enhancing the company’s profit line by 40%
• Skillfully develops marketing strategies by examining external elements; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using campaigner
• Coordinate marketing for markets; Digital, print and campaigns increasing client brand awareness
• Strategically design promotional material increasing production sales by 35%
• Create GFX templates for tv show – Boxing World Weekly
• Executively plan, develop and manage websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
• Knowledge of printing procedures, photography, illustration and verbal and written communication

SENIOR GRAPHIC DESIGNER

Liquid Design Studio

May 2010 – February 2017 | Toronto, Canada

•  Manage, develop, remodel and maintain online branding and identity campaigns leading to over 85% growth in web traffic and brand awareness
• Designs and generates weekly and monthly email campaigns that increase website visits by 19% enhancing the company’s profit line by 25%
• Independently organize the day-to-day tactical long-term strategic activities with the ability to keep team members working within established deadlines
• Skillfully develops marketing strategies by examining client objectives; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using social media
• Coordinate entire marketing campaigns; Digital, print and social media campaigns increasing client business by 30%: Facebook, Instagram, and Twitter
• Strategically design promotional material increasing production sales by 15%
• Pitch Facebook, Twitter and Instagram posts for social media promotion
• Advanced photographer, videographer and digital editor using After Effects
• Executively plan, develop and manage websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
• Oversees company operations to insure production efficiency, quality, service, and cost-effective management of resources
• Manages the day-to-day tactical and long-term strategic activities within the business’ ability to keep team members working within established deadlines
• Coaches and mentors staff members by offering constructive feedback and taking interest in their long-term career growth
• Creates online work breakdown structures that detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars with details to-do list for each member of the team. Increasing efficiency for team and communication with my clients
• Demonstrates a high level of proficiency in design, web and multimedia software and applications, such as Adobe Creative Cloud
• Conceptualizes store displays, and digital mock-up of art pieces before successful execution
• Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch
• Knowledge of printing procedures, photography, illustration and verbal and written communication

GRAPHIC/WEB/MULTI-MEDIA DESIGNER

Liquid Design Studio

April 2007 – May 2010 | Toronto, Canada

• Independently gathers client information and materials; Interprets the client’s business needs and develops a concept to suit their purposes
• Designs, creates and manages websites, using programs like WordPress, Magento, Dreamweaver, PHP, JavaScript, Photoshop, Flash and Illustrator
• Working with a wide range of media, including photography, videography
• Develops and designs new creative layouts and themes for design programs such as Illustrator, Photoshop, 3DS Max, Dreamweaver, Flash, WordPress, Acrobat, Microsoft Word, Powerpoint, Excel, and After Effects
• Finalizes projects by coordinating with agencies, art services and printers
• Generates work breakdown structures; Detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars

LISTING SERVICE REPRESENTATIVE 

Yellow Pages / Pages Jaunes 

February 2013 – January 2014 | Toronto, Canada

• Accurately generated and maintained client listing records by entering, checking and analysing data received from service providers.
• Compiled new training material and organize training guides
• Created Social Committee on department for 58 employees which then promoted me to helping to organize creative events for the entire building of over 500 employees.
• Analysed, investigated, verify and adjusted billing and advertising charges, issue credits, handled back billing or split billing whenever necessary, updated credit information
• Ensured customer changes in listing records were accurately applied to advertising, commission and billing information
• Contacted stakeholder to resolve discrepancies – internal & external
• Responsible for meeting prescribed performance measurements
• Adhere to White Page Rules & Regulations
• Investigated discrepancies pertaining to new ads to prevent duplicate listings and establish the customer’s file in the direct access system
• Issued queries to or receive queries from various departments and Telcos with regard to business requests, contracts, and billing
• Coordinated with the internal departments to find solutions and resolve matters
• Provided weekly email updates for members of team
• Provided managers with daily/weekly/monthly progress reports

BUSINESS SERVICES CONSULTANT

Yellow Pages / Pages Jaunes 

July 2009 – September 2009 | Toronto, Canada

• Maintained and ensured accuracy of customer records by updating directly into the IMSP system
• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines
• Processed all service orders issued by Independent telephone companies and local service providers
• Prioritized and updated all billing information as required in IMSP system and CBSS, utilizing multiple applications to verify and update customer billing and commission profile
• Dealt with the customers via emails, over the phone; Listen to the customer queries patiently and solved it
• Looked after the customer accounts and update their transaction status
• Coordinated with the internal department to find solutions and resolve matters
• Maintained a follow up on the customer, whose query you had solved
• Trained and closely monitored and mentored new employees

BUSINESS SERVICE REPRESENTATIVE 

Yellow Pages / Pages Jaunes 

April 2008 – September 2009 | Toronto, Canada

• Processed all service orders issued by independent telephone companies and local service providers
• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines
• Trained new summer students/employees on team
• Wrote detailed work reports on employees/trainees and presented them to upper management
• Organized and was in charge a social committee for members of floor ( 73 employees)
• Created training manuals and material for office members.
• Created monthly flyers to display accomplishments for the month
• Prioritized and updates all billing information as required in IMSP system and CBSS
• Processed commission transactions within the guidelines of the sales commission practice to align with all deadlines
• Utilized multiple applications to verify and update customer billing and commission profile
• Analysed customer information based on comparison of multiple systems to determine action to be taken
• Modified customer information by using multiple systems
• Worked in conjunction with Client Services department regarding adjustments to customer claims and settlements
• Advised sales consultants of action taken as a result of an investigation into a customer revenue generating account
• Provided daily Yellow Pages customer account support to Bell via intercompany telephone Help Line
• Interacted with Sales Admin resolving and actioning commission payments
• Directly notified sales consultants of listing changes to a revenue generating account
• Advised sales consultants of listing changes to revenue generating serviced accounts
• Investigated, updated and responded to finance department queries
• Communicated with Independent telephone companies and local service providers to advise them of listing discrepancies

COMPUTER TECHNICIAN/PRODUCT REVIEW

Getronics

July 2007 – April 2008 | Toronto, Canada

• Acted as a computer technologist to manage all incoming RMA hardware devices from both clients and partners to provide professional hardware and software services
• Tested MP3 Players and wrote in depth detailed reviews – pros and cons
• Prepared and presented detailed breakdown reports on products tested to management
• Routinely reviewed the operations report and Technical Services Requests to stay informed of programs and technical need details
• Assisted the Technical Services Coordinator with regular inventory of all MP3 player equipment, cords, and accessories
• Performed other duties as assigned by the Technical Services coordinator or the Building Operations Manager

WEB BANNER DIGITAL ARTIST

Organic

April 2007 – July 2007 | Toronto, Canada

• Specialized in animating Chrysler website banner ads
• Optimized website banners
• Created animated Flash based banner ads