Who am I

In 2007 I graduated with high honours from Digital Media Arts where I felt the need to continue to design and create unique works of art in our world.

I am a highly creative, results-oriented individual who thrives in fast-paced and competitive environments. I am customer focused to ensure the customer is always first. I am highly driven for the best results while still maintaining strong teamwork as an effective team player. Extremely passionate and self-developed with an action oriented attitude.

I believe in strong open communication. I’m great at listening, informing and being that supportive employee when a member is need of help. Fellow employees and managers recognize me as a decisive leader and excellent team player. I am trained in an IT environment, self taught in most areas and always ready and always willing to learn more. I have always been that person who goes above and beyond given job responsibilities to achieve superior results. I’ve been described as a natural leader and skilled mediator who excels at bringing out the best in all employees and clients. Innovative and always seeks opportunities to learn for new professional and personal growth.

My philosophy
If you have a gift, use it…but make sure you share it with the world.
Core Values
  1. Customer Satisfaction

  2. Integrity and Honesty

  3. Exceeding Expectations

  4. Team backbone

  5. Respect and Accountability

  6. Give back – Volunteer

  7. Continuous Improvement

  8. Dedication and Trustworthy

Program Knowledge
PhotoShop
After Effects
Adobe Illustrator
Flash
Dream Weaver
Light Room
Premeir
In-Design
Outlook
Acrobat
Excel
Powerpoint
Word
WordPress
Magento
Java
PhotoShop
After Effects
Adobe Illustrator
Flash
Dream Weaver
Light Room
Premeir
In-Design
Outlook
Acrobat
Excel
Powerpoint
Industry Exposure
Graphic Design 90%
Web Experience/HTML/CSS/PHP 87%
Marketing/Branding Development 85%
Social Media 81%
Photography/Videography 70%
Props and Special Effects 65%
Skills and Experience
GRAPHIC DESIGN

graphic icons

WEB DESIGN

website logos

PROMOTIONAL

promosmalllogos2

PHOTOGRAPHY

photographylogos

VIDEOGRAPHY

videographylogos

SPECIAL EFFECTS

specialeffectsicons

Work History

CREATIVE DIRECTOR/OPERATIONS MANAGER

Protocol Sports Marketing/Octapixx Worldwide/Boxcaster

April 2017 – PRESENT | Toronto, Canada

  • Conceptualize new marketing strategies to build awareness and increase distribution with new channels websites, ecommerce and retail
  • Foster an open, collaborative, and inclusive environment for the design team.
  • Involved in vetting, hiring, and training new members of the design team.
  • Manages a design team, giving constructive feedback and leading the evaluations of their work on an ongoing basis.
  • Provides design leadership, coaching, and mentoring across several project teams.
  • Working hands-on to create beautifully executed marketing and brand materials
  • Manage the marketing and promotion of new trade brand design for distributors
  • Manage vendor relations with PR, media buy, direct marketing, advertising, trade shows, digital marketing and trade shows
  • Oversees company operations to insure production efficiency, quality, service, and cost-effective management of resources
  • Manages the day-to-day tactical and long-term strategic activities within the business’ ability to keep team members working within established deadlines
  • Produce and designed TV show Boxing World Weekly
  • Designs and generates weekly and monthly email campaigns that increase website visits by 19% enhancing the company’s profit line by 40%
  • Independently organize the day-to-day tactical long-term strategic activities with the ability to keep team members working within established deadlines
  • Skillfully develops marketing strategies by examining YouTube objectives; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using social media
  • Strategically design promotional material increasing production sales by 40%
  • Pitch Facebook, Twitter and Instagram posts for social media promotion
  • Create show templates for graphic designers using After Effects
  • Executively plan, develop and manage company websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
  • Coaches and mentors staff members by offering constructive feedback and taking interest in their long-term career growth
  • Conceptualizes event poster displays, and digital mock-up of art pieces before successful execution
  • Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch
  • Knowledge of printing procedures, photography, illustration and verbal and written communication
Skills Demonstrated
  • Marketing/Branding
  • Graphic Design
  • Marketing e-mail creation
  • Photography Editing – Masking
  • Video Editing – Special Effects
  • Promotional Design
  • Advertising
  • Team Feedback and criticism
  • Social Media
  • Training Staff members
  • Hiring Staff members
  • Project Management
  • Marketing Research
  • Building Client Relationships
  • Coaching Staff members
  • Promotion management
  • Team Building
  • Developing Creative Standards
  • Layout Skills
  • Handles Rejection and constructive criticism
  • Co-ordinate with outside designers

MARKETING ADMINISTRATOR/WEB DEVELOPER

Protocol Sports Marketing/Octapixx Worldwide

Feburary 2016 – March 2017 | Toronto, Canada

  • Manage, develop, remodel and maintain online branding and identity campaigns leading to over 35% growth in web traffic and brand awareness
  • Designs and generates weekly and monthly email campaigns utilizing campaigner that increase website visits by 19% enhancing the company’s profit line by 40%
  • Skillfully develops marketing strategies by examining external elements; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using campaigner
  • Coordinate marketing for markets; Digital, print and campaigns increasing client brand awareness
  • Strategically design promotional material increasing production sales by 35%
  • Create GFX templates for tv show – Boxing World Weekly
  • Executively plan, develop and manage websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
  • Knowledge of printing procedures, photography, illustration and verbal and written communication
Skills Demonstrated
  • Web Design
  • Graphic Design
  • Video Editing – Special Effects
  • Template Creation
  • Advertising – Facebook, Twitter, Instagram
  • Project Management
  • Developing Creative Standards
  • Co-ordinate with outside printers
  • Promotion management
  • Multiple projects and deadlines

SENIOR GRAPHIC DESIGNER

Liquid Design Studio

May 2010 – PRESENT | Toronto, Canada

  •  Manage, develop, remodel and maintain online branding and identity campaigns leading to over 85% growth in web traffic and brand awareness
  • Designs and generates weekly and monthly email campaigns that increase website visits by 19% enhancing the company’s profit line by 25%
  • Independently organize the day-to-day tactical long-term strategic activities with the ability to keep team members working within established deadlines
  • Skillfully develops marketing strategies by examining client objectives; Planning, scheduling, completing design production requirements for direct marketing and advertising campaigns using social media
  • Coordinate entire marketing campaigns; Digital, print and social media campaigns increasing client business by 30%: Facebook, Instagram, and Twitter
  • Strategically design promotional material increasing production sales by 15%
  • Pitch Facebook, Twitter and Instagram posts for social media promotion
  • Advanced photographer, videographer and digital editor using After Effects
  • Executively plan, develop and manage websites, using programs like WordPress, Magento, PHP, JavaScript, Flash, Photoshop and Illustrator
  • Oversees company operations to insure production efficiency, quality, service, and cost-effective management of resources
  • Manages the day-to-day tactical and long-term strategic activities within the business’ ability to keep team members working within established deadlines
  • Coaches and mentors staff members by offering constructive feedback and taking interest in their long-term career growth
  • Creates online work breakdown structures that detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars with details to-do list for each member of the team. Increasing efficiency for team and communication with my clients
  • Demonstrates a high level of proficiency in design, web and multimedia software and applications, such as Adobe Creative Cloud
  • Conceptualizes store displays, and digital mock-up of art pieces before successful execution
  • Prioritizes and updates members on new changes, worked closely with visual designers and development team to appropriately evolve designs from concept to launch
  • Knowledge of printing procedures, photography, illustration and verbal and written communication
Skills Demonstrated
  • Web Design
  • Graphic Design
  • Computer game design
  • Photography Editing – Masking
  • Video Editing – Special Effects
  • Promotional Design
  • Advertising
  • Animation
  • Social Media
  • Project Management
  • Marketing Research
  • Building Client Relationships
  • Coaching
  • Team Building
  • Developing Creative Standards
  • Layout Skills
  • Handles Rejection and constructive criticism
  • Co-ordinate with outside designers
  • Promotion management

GRAPHIC/WEB/MULTI-MEDIA DESIGNER

Liquid Design Studio

April 2007 – May 2010 | Toronto, Canada

  • Independently gathers client information and materials; Interprets the client’s business needs and develops a concept to suit their purposes
  • Designs, creates and manages websites, using programs like WordPress, Magento, Dreamweaver, PHP, JavaScript, Photoshop, Flash and Illustrator
  • Working with a wide range of media, including photography, videography
  • Develops and designs new creative layouts and themes for design programs such as Illustrator, Photoshop, 3DS Max, Dreamweaver, Flash, WordPress, Acrobat, Microsoft Word, Powerpoint, Excel, and After Effects
  • Finalizes projects by coordinating with agencies, art services and printers
  • Generates work breakdown structures; Detail task reports, resource reports, Gantt charts, resource timelines, project milestones and resource calendars
Skills Demonstrated
  • Multiple projects and deadlines
  • Web content planning
  • Online CRM management
  • Project breakdowns
  • Wire framing
  • Planning expense budget

LISTING SERVICE REPRESENTATIVE 

Yellow Pages / Pages Jaunes 

February 2013 – January 2014 | Toronto, Canada

  • Accurately generated and maintained client listing records by entering, checking and analysing data received from service providers.
  • Compiled new training material and organize training guides
  • Created Social Committee on department for 58 employees which then promoted me to helping to organize creative events for the entire building of over 500 employees.
  • Analysed, investigated, verify and adjusted billing and advertising charges, issue credits, handled back billing or split billing whenever necessary, updated credit information
  • Ensured customer changes in listing records were accurately applied to advertising, commission and billing information
  • Contacted stakeholder to resolve discrepancies – internal & external
  • Responsible for meeting prescribed performance measurements
  • Adhere to White Page Rules & Regulations
  • Investigated discrepancies pertaining to new ads to prevent duplicate listings and establish the customer’s file in the direct access system
  • Issued queries to or receive queries from various departments and Telcos with regard to business requests, contracts, and billing
  • Coordinated with the internal departments to find solutions and resolve matters
  • Provided weekly email updates for members of team
  • Provided managers with daily/weekly/monthly progress reports
Skills Demonstrated
  • Team Building
  • Client Relations
  • Training Manual Design
  • Data input
  • Graphic Design
  • Group Organization
  • Activity Planning
  • Event Co-ordination
  • Event Design
  • Time Management
  • Microsoft Office
  • Microsoft Excel

BUSINESS SERVICES CONSULTANT

Yellow Pages / Pages Jaunes 

July 2009 – September 2009 | Toronto, Canada

• Maintained and ensured accuracy of customer records by updating directly into the IMSP system
• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines
• Processed all service orders issued by Independent telephone companies and local service providers
• Prioritized and updated all billing information as required in IMSP system and CBSS, utilizing multiple applications to verify and update customer billing and commission profile
• Dealt with the customers via emails, over the phone; Listen to the customer queries patiently and solved it
• Looked after the customer accounts and update their transaction status
• Coordinated with the internal department to find solutions and resolve matters
• Maintained a follow up on the customer, whose query you had solved
• Trained and closely monitored and mentored new employees

Skills Demonstrated
  • Project/team management
  • Training Manual Development
  • Lead Team by Example
  • Activity Planning
  • Event Co-ordination
  • Event Design
  • Time Management

BUSINESS SERVICE REPRESENTATIVE 

Yellow Pages / Pages Jaunes 

April 2008 – September 2009 | Toronto, Canada

• Processed all service orders issued by independent telephone companies and local service providers
• Fulfilled all duties in a timely manner in accordance with all directory closing schedules and deadlines
• Trained new summer students/employees on team
• Wrote detailed work reports on employees/trainees and presented them to upper management
• Organized and was in charge a social committee for members of floor ( 73 employees)
• Created training manuals and material for office members.
• Created monthly flyers to display accomplishments for the month
• Prioritized and updates all billing information as required in IMSP system and CBSS
• Processed commission transactions within the guidelines of the sales commission practice to align with all deadlines
• Utilized multiple applications to verify and update customer billing and commission profile
• Analysed customer information based on comparison of multiple systems to determine action to be taken
• Modified customer information by using multiple systems
• Worked in conjunction with Client Services department regarding adjustments to customer claims and settlements
• Advised sales consultants of action taken as a result of an investigation into a customer revenue generating account
• Provided daily Yellow Pages customer account support to Bell via intercompany telephone Help Line
• Interacted with Sales Admin resolving and actioning commission payments
• Directly notified sales consultants of listing changes to a revenue generating account
• Advised sales consultants of listing changes to revenue generating serviced accounts
• Investigated, updated and responded to finance department queries
• Communicated with Independent telephone companies and local service providers to advise them of listing discrepancies

Skills Demonstrated
  • Client Focus
  • Client Confidentiality
  • Knowledge with IT infrastructure
  • Workbook management
  • Event Creation
  • Project Management
  • Interview new Management
  • Presenting business proposals
  • Cold Calling
  • Strong computer aptitude
  • Excellent communications skills
  • Technical Support
  • High sense of professionalism

COMPUTER TECHNICIAN/PRODUCT REVIEW

Getronics

July 2007 – April 2008 | Toronto, Canada

• Acted as a computer technologist to manage all incoming RMA hardware devices from both clients and partners to provide professional hardware and software services
• Tested MP3 Players and wrote in depth detailed reviews – pros and cons
• Prepared and presented detailed breakdown reports on products tested to management
• Routinely reviewed the operations report and Technical Services Requests to stay informed of programs and technical need details
• Assisted the Technical Services Coordinator with regular inventory of all MP3 player equipment, cords, and accessories
• Performed other duties as assigned by the Technical Services coordinator or the Building Operations Manager

Skills Demonstrated
  • Technical Leadership
  • Computer Diagnostics
  • Computer/Device repair
  • Install hardware components
  • Review Devices
  • Presentations to management

WEB BANNER DIGITAL ARTIST

Organic

April 2007 – July 2007 | Toronto, Canada

• Specialized in animating Chrysler website banner ads
• Optimized website banners
• Created animated Flash based banner ads

Skills Demonstrated
  • Flash
  • Banner Design
  • Accomplish tasks quickly